Slack

2016 - NOW
While at Slack I have worked on the product strategy and design execution of a range of capabilities including interoperability (GDrive and email in Slack), notifications, and the self-serve experience. I’ve worn many hats in my 5 years at Slack including design manager, healthy workplace culture advocate and IC design lead. While I’ve enjoyed them all, the latter where I thrive the most.

elephant drive

2016

evolving an outmoded file organization principle

Elephant Drive is a cloud storage company offering backup, storage and data management products. Over the last 5 years, a growth in service offerings had resulted in a convoluted navigation and overall disjointed experience, utterly based on a back-end development mental model.

By analyzing the old structure, assessing the cognitive load challenges it posed, and studying the many use cases required per sub-product, I was able to design a new information architecture to be compatible with the mental model of users.

a new UI design FOR improved user experience

The new interface is simple, cohesive and highly learnable. Most importantly, it provides a robust visual system that anchors the product value proposition and can flexibly support future feature updates.

FREShpep

2015
Bay Area's FreshPep delivers high quality organic local foods daily, right to your door. Project scope includes: brand definition, identity system, packaging, marketing collateral, online store UI.

QUOTIENT

2014
Quotient is a design research and innovation consultancy helping organizations design human-centered strategies, products and services. Project scope includes: identity system and online presence.

THink website

2012
Over the years CO-OP Financial Services had created a series online sources (conferences, magazines, blogs, microsites, newsletters, etc) living disjointedly in different media, despite its common purpose. The new Think website consolidated all this legacy content into one rich library for the credit union community. A modular grid optimizes the experience for dynamic content and allows for temporary sub-sections to stand out independently.

Project scope included: information architecture, wireframes, interface design and illustrations for all content in this site. Completed at Geyrhalter&Co, Think Logo provided by client.

Moon Calendar

2011
As biodynamic farming slowly enters our mainstream conversation about food, the real meaning of this practice is starting to get diluted by misinterpretations and lack of reliable sources. This interactive biodynamic moon calendar serves as an educational tool for those interested in understanding biodynamics. Images below show visual explorations and final calendar interface.

Directra

2009
Directra was an up and coming work communications platform. Project scope included: identity system, marketing collateral and online platform interface.

looking for a project?

Over the last ten years I've worked in projects ranging from brand strategy (brand definition and corporate identity), print (books, editorial, collateral, packaging) to interactive (UX and UI for web/mobile). If you're looking for a previously published project, contact me for access to my expanded portfolio.